Urban Sports Club

The objective of this presentation is to offer the audience a set of practices and tools that can be useful in the selection and implementation of a marketing automation platform for B2B. It is important to review where your organization is in the adoption of these capabilities to gradually increase their sophistication and use them to their full potential. In order to achieve our goal, it is very important to create our business case and do a thorough research:

• What are the business objectives that are aligned with the technology we are going to add to our Marketing Stack?
• How are we going to measure the impact?
• What outcome is needed from the technology to be implemented?

It’s not about the technology, it’s about what we want the technology to do.