Urban Sports Club10:45 - 11:15
Valeria Serrano / Global Marketing Operations Manager
The objective of this presentation is to offer the audience a set of practices and tools that can be useful in the selection and implementation of a marketing automation platform for B2B. It is important to review where your organization is in the adoption of these capabilities to gradually increase their sophistication and use them to their full potential. In order to achieve our goal, it is very important to create our business case and do a thorough research:
It’s not about the technology, it’s about what we want the technology to do.