Loyalty Logistix Ltd. – Customer Retention & the Power of Data09:35 - 09:50
David Hawkins / CRO
Recognise – Re-engage – Retain
Challenge: Customer retention and re-sale are the foundation for growth for any Automotive business – OEM / Dealer networks. Many OEMs are unable to get visibility from the dealer network of customer behaviour / loyalty and of the key performance indicators to drive strategy and performance. Solution: Platform delivering insight, measurable increases in customer retention and renewals by making the current customer database their most valuable asset.
David is a co-founder of Loyalty Logistix who provide customer insight, predictive marketing, journey management, retention / loyalty and CRM services to automotive industry globally. His experience comes from 30 plus years in the Automotive solutions arena. This history gives him a unique insight and experience which benefits our Global Clients. As CRO he is responsible for new business development and management. David’s focus is on growing the business with Clients in different markets.
Specialties: Competitive analysis, Sales proposition and Marketing development.